A type of advertising genre that shows people in a realistic, everyday context. This genre is typically meant to feel relatable, and elicit a specific emotional response (e.g., feelings of warmth, sentimentality or everyday worries).
A type of advertising genre that shows people in a realistic, everyday context. This genre is typically meant to feel relatable, and elicit a specific emotional response (e.g., feelings of warmth, sentimentality or everyday worries).