In media and market research, the exchange of information between an interviewer (see “Interviewer”) and research participant(s), where the interviewer asks the participant(s) one or more questions and records the answer(s). An interview can be conducted in several ways, including face-to-face (see “Interview, Face-to-Face”), over the phone (see “Interview, Telephone”), online (see “Interview, Online”) or through artificial intelligence (see “Artificial Intelligence (AI)”) enabled technology.