The ability to communicate complex data stories to a team or client is essential in the profession of market research and becoming more important daily with the exponential growth in available data.The adage “a picture is worth 1,000 words” is as relevant to data is as it is to other types of content. So how can it be done seamlessly? This evening program was designed to provide specific guidelines to enable effective data storytelling, making it easy for audiences to grasp key concepts, regardless of what data or software you use.
As Chief Scientist, Steven Millman oversees a strong measurement science team responsible for creating advanced techniques to combine measurement technology and methodology. Throughout his career, Steven has maintained a focus on quantitative and statistical analysis, survey, research design and other applied research techniques. Prior to joining Simmons, Steven was Senior Vice President for Research at comScore, where he led the ad effectiveness line of business, along with all custom survey work, combining self-report with behavioral data.