Women in Analytics: Making Lemonade Out of Lemons — Navigating the Pandemic Recovery

A year ago, we were coming to grips with the fact that a pandemic was unfolding during our lifetime. Bracing for the unknown, business leaders had to make lightening-speed decisions about marketing investments, e-commerce strategies and the role of analytics.

While it has been a bumpy ride all around, certain companies have emerged relatively unscathed, and in some cases, stronger — as a brand and/or a business — than originally predicted. How did some of our leading marketers re-set marketing strategy to adapt to the new normal and connect better with their customers?

For their first event of 2021, ARF Women in Analytics proudly hosted seven insights and analytics heads who take took
us through their post-pandemic recoveries, including their decision-making processes and innovative visions.

Featured Speakers

Amy BrassellSr. Manager Brand Research
General Motors

Katie Daire Senior Director, B2B Marketing
DoorDash

Kelly MetzVP, Product Marketing
VideoAmp

Bridgette PasquarellaSr. Manager, Ad Effectiveness & Consumer Insights
Discovery

Jennifer PelinoEVP, Omnichannel Media Solutions, Media Center of Excellence
IRI

Satya MenonManaging Partner, Brand & Marketing ROI Practice
Kantar

Eliana WahnonSenior Director – Consumer and Market Intelligence
General Mills