Women in Analytics: Get Into a Growth Mindset, Get Out of Maintenance Mode
Do you have a growth or fixed mindset? Do you approach a new task with energy, or do you recruit others to figure it out? Do you find challenges exciting, or do you avoid them from fear of failure? Are you open to criticism, viewing it as useful guidance for your future endeavors, or are you defensive?
In reality, mindsets are not binary, and everyone experiences both. But actively developing a growth mindset – a belief that you can develop and improve your abilities through hard work and perseverance – should be paramount. A growth mindset allows you a broader range of experiences, making professional and personal life more meaningful.
But how reasonable is it to expect team members to cultivate a growth mindset after a year of upheaval, obstacles and sacrifices? Ironically, in many cases, the pandemic has paved the way for teams to build deeper trust and empathy with one another:
- Getting daily glimpses of spouses, children and pets, of each other’s lives, allows us to be more vulnerable and honest with one another.
- Peeling back professional acculturation bolsters a growth mindset, and when applied to company culture, yields collaboration, innovation and integrity – key ingredients for organizational success.
- This year has enabled many to pivot quickly, take ownership of projects with pride and be less inhibited about making errors.
Applying a growth mindset to company culture could portend a societal shift in how we regard work and the workforce of the future. What role will you play?
At our June 10 ARF Women in Analytics event, leaders in the fields of market research, analytics and psychology shared their growth mindset journeys.
Attendees gained insights on:
- Tangible tips about how to get into a growth mindset.
- Workplace learnings and lessons to consider implementing in your job and with your teams.
- An understanding of how successful female leaders in the market research industry have achieved success and bridged change through a growth mindset.
Featured Speakers
Author of Rethink Creativity
ANA/SeeHer
Analytic Partners
Comscore
iHeartMedia
