Marketers often acknowledge differences among generations in their marketing efforts. However, time pressures, lack of information, etc. make it difficult for them to recognize – and act upon – the fact that every person in a cohort is not the same.
Failing to incorporate subtleties in how different groups within a generation differ creates a problem: it often negatively affects message receptivity.
Resonate’s 2019 State of the Consumer Report addresses this issue. Resonate examined variations among the older segment versus the younger segment within generations, looking at everything from the personal values and motivations that guide daily decisions to shopping and product preferences.
During this webcast, they will share what their research found, such as:
Join this webcast to start developing new strategies for connecting with all of the humans in each of today’s generations.