No question! Social media has raised the stakes for brands in multiple ways.
Anyone with social account can create and distribute brand content quickly – with the potential to turn a marketing campaign or incident into a roaring success or massive headache. The way in which a brand responds to negative social posts- or doesn’t – can fuel or mitigate potential damage.
This webcast demonstrated how data can be used to prepare for and manage challenging social situations, using case studies to illustrate how to:
Tracy David – Chief Marketing Officer, ListenFirst
Mason Detloff – Director of Account Development, ListenFirst