Utilizing Gen AI to Ensure Advertising Success: Insights from Databricks

The Media & Advertising industry will be defined by which companies embrace and succeed with AI. Databricks will describe the challenges and opportunities related to AI success in Advertising. Databricks will share examples of AI wins including utilizing Gen AI to leverage metadata generation in a time of increasing privacy regulation. In addition, Databricks will lead an open conversation to discuss lessons learned and ideas to stay ahead in this dynamically changing period of innovation and regulation.

Databricks will bring industry specialists to share what we have learned from working with many of the organizations in their space, what those organizations are struggling with & requesting from a technology perspective, how Databricks is helping them, and follow with any Q&A their members are requesting.