Today’s Shopping Landscape: Strategies for the Changing Consumer Journey

At ARF SHOPPER 2023, which took place in Chicago and virtually on March 9, the industry’s leading marketers and retailers came together to explore the latest research-based consumer insights, and how they are using this data to understand today’s shoppers, build innovative experiences and brand loyalty. Attendees learned about consumer behavioral shifts, how retail media networks are gaining traction in digital marketing strategies, and the latest shopping trends.

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Featured Speakers

speaker Katz
Helen KatzEVP, Research
Publicis Media
Keith Bryan
Keith BryanPresident, Best Buy Ads, Media and CRM
Best Buy
SHOPPER 2023 Co-Chair

Speaker Joffe
Michael JoffeGlobal Strategy, Android Marketing
Google
SHOPPER 2023 Co-Chair
Jeff Bander
Jeff (Ephraim) BanderChief Revenue Officer
Eye Square
Dana Sparber
Dana SparberVP, Insights and Research
NBCUniversal Advertising and Partnerships
Ian Essling
Ian EsslingSenior Director Survey Insights
Comscore
Tony Marlow
Tony MarlowCMO
LG Ad Solutions
Julianne Hudson
Julianne HudsonVP, Marketing Science
VMLY&R
Jason Clough
Jason CloughSenior Director Client Insights
Comscore
cassie taylor
Cassie TaylorGlobal Trend Lead
TikTok
Melvin Melendez
Melvin MelendezSenior Art Director
Arc Worldwide
Michael Ellgass
Michael EllgassEVP, Global Retail Marketing Solutions
IRI
April carlisle
April CarlisleEVP, Commerce
Spark Foundry
Vita Molis
Vita MolisHead of Research & Insights, NA & Global Functions
TikTok
Rohan Karankal
Rohan Karankal Global Shopper Insights, Center of Excellence, (CoE)
Mondelez International
Ally Schnitzer
Ally Schnitzer Retail Media Lead
PepsiCo
Ben Tienor
Ben Tienor Director, Gulp Media Network
7-Eleven
Elizabeth Harris
Elizabeth Harris Chief Strategy Officer
Arc Worldwide
AJ Dalal
AJ Dalal Senior Managing Director, Data and Metaverse Strategy
Publicis Sapient
Speaker Shawn McGahee
Shawn McGahee Head of Retail Media
Google
Speaker Jessica Wohl
Jessica Wohl Senior Editor
Ad Age
Scott McDonald
Scott McDonald, Ph.D. CEO & President
ARF
Paul Donato
Paul DonatoChief Research Officer
ARF

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