Striking a Balance: Privacy, Personalization & Profit
Modern digital privacy laws, while well-intentioned, carry significant unintended consequences. On September 12, industry experts joined us for a virtual Town Hall and discussed the unintended consequences of privacy regulations on marketers, consumers, the industry and society—as well as shared actionable strategies that can be used to mitigate their impacts.
Featured Speakers
Jen AuerbachManaging Director, Head of Strategic Growth Markets
Merrill
Merrill
Malika KorganbekovaPh.D. Candidate
Northwestern University, Kellogg School of Management
Northwestern University, Kellogg School of Management
Jill MoserSVP, Global Loyalty, Offers,
Mastercard
Mastercard
Nils WernerfeltAssistant Professor
Northwestern University, Kellogg School of Management
Northwestern University, Kellogg School of Management
