• Are long-held marketing beliefs about brand loyalty still relevant?
• How should consumer marketing strategies be rethought?
• What does the widespread shift to digital mean for brands/retailers?

July 27-28, the ARF hosted an entirely virtual event, where notable marketers and researchers shared their thoughts on what consumer behaviors will persist in the “new normal” and how companies can prepare.

Presenters discussed e-commerce shifts, brand loyalty and the future of consumer trends, as well as how to create successful content/messaging that resonates with consumers in the current climate.

Speakers

David BassPresident
Peet Bros.

Robyn CushingGlobal Vaseline Consumer and Market Insights Lead
Unilever

Kevin HartmanDirector of Analytics, Consumer, Government & Entertainment Sector
Google

Patrick KempSenior Manager, Marketing Science Research
Snap Inc.

Howard KleinSVP Group Management, Director of Shopper Marketing Operations
FCBRED

Vera Koch VP of Global Marketing
eSalon

Alex KuboVP, E-Commerce and Digital Marketing
Burrow

Nishat MehtaPresident Media
IRI

Jennifer PelinoEVP Media
IRI

Stephanie PerdueVice President, Brand Marketing
Chipotle Mexican Grill

Jeanine PoggiSenior Editor
Ad Age

Karen RamspacherSVP, Innovation & Insights
MRI-Simmons, a division of GfK

Nick ReggarsGroup Content Strategy Director
GS&P

Orlando WoodChief Innovation Officer
System1 Group

Scott McDonald, Ph.D.President & CEO
ARF

Paul DonatoChief Research Officer
ARF