How Advertising Works – Original Groundbreaking Research

The ARF will be sharing findings from their original research How Advertising Works Today study, which provides marketers with a clear roadmap for media investment in today’s cross-platform world. This research, based on analysis of over 5,000 campaigns and $375B of worldwide ad spend, cracks the code of cross-platform advertising and establishes new Ground Truths around How Advertising Works.

Gayle Fuguitt – CEO & President, The ARF
Jasper Snyder – EVP, Research & Innovation: Cross-Platform, The ARF
Howard Shimmel – Chief Research Officer, Turner Broadcasting
Dave Morgan – CEO & Founder, Simulmedia
Steven Rosenblatt – President, Foursquare
Betsy Rella – VP, Research, TiVo
Radha Subramanyam – President, Insights, Research & Data Analytics, iHeartMedia


Neuroscience Leads to Great Creative in Mobile

The ARF shares their latest findings on how to customize creative for mobile devices. This cutting-edge neuroscience-based research shows how to maintain focus on your brand, take advantage of mobile screen sizes, and use the power of sound to keep the consumer engaged with your advertising.


Gayle Fuguitt – CEO & President, The ARF
Neha Bhargava – Advertising Research Manager, Facebook
Manuel Garcia-Garcia – SVP, Research & Innovation: Global & Ad Effectiveness, The ARF
Phil Gaughran – Chief Integration Officer, mcgarrybowen
Horst Stipp – EVP, Research & Innovation: Global & Ad Effectiveness, The ARF
Pranav Yadav – CEO, Neuro-Insight, US
Duane Varan – CEO, MediaScience



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