Multicultural Conversations on Handling the Hard Stuff – Particularly During a Crisis
Multicultural executives in media, marketing and research face a unique set of challenges, made even more difficult given the Coronavirus pandemic. Not only do they need to navigate their own careers while often in the minority, but they are also responsible for helping their companies produce the best research on, or the most effective marketing to, multicultural audiences.
This virtual Salon, hosted by the ARF’s Cultural Effectiveness Council, featured fireside chats with two industry leaders and a lively exchange of ideas among attendees.
We touched on these topics
Strategies for navigating the media and advertising space.
The role of race and ethnicity in your organization.
The challenges of being heard when discussing multicultural issues in content or advertising creative.
Effective navigation of these issues in our current environment.