Read the event summary.
The promise of 5G is becoming a reality. Major players are beginning to roll out services, and 5G devices are on the way. The 5G data explosion will create new opportunities and challenges. Marketers, content owners and companies who work with them, will strive to take advantage of the ubiquitous and turbo-charged 5G connectivity and capacity of networks that will provide a wealth of data and new ways to engage consumers.
Get ready for the next technological wave :
- Implications on mobile offerings and consumption, based on more computer power, reduced wait times, and the ability to handle the processing load for big tasks
- Expected growth of AI and Machine Learning; IoT in all its forms; connected and driverless cars at scale; and the immersive experiences of VR and AR
- Improved performance of conversational interfaces, streaming, and AR/VR, powered by enhanced transmission speeds combined with AI
- Need to evolve practices, as real-time data management and targeted marketing become the norm
- Importance of building consumer confidence in this new landscape, recognizing that trust may become a bigger issue than it is today
Salon Series Live demo
Experiments with Google – Teachable Machine Demo
Teachable Machine is an experiment that makes it easier for anyone to start exploring how machine learning works. It lets you teach a machine using your camera – live in the browser, no coding required. It’s built with a library called tensorflow.js, which makes it easier for any web developer to get into machine learning, by training and running neural nets right in the browser.
Featured Speakers Included:
Ben RoyceCreative Effective Lead for the Google BrandUnit,
Google
Debby RuthSVP, Global Media and Entertainment,
Magid
Speakers
Rick Bruner
CEO/Co-Founder,
Central Control
Paul Donato
Chief Research Officer,
ARF
Bill Harvey
Chairman,
RMT
Markus Dmytrzak
Director, Marketing Analytics & Decision Sciences,
Sam’s Club
Steve Geinitz
Quantitative Research Manager,
Facebook
Jon Gibs
Chief Data Officer,
Garter/L2
Margaret Hung
Head of Activation,
Integral Ad Science
Garrett Johnson
Assistant Professor,
Boston University
Randall Lewis
Director of Economics,
Netflix
Larissa Licha
Product Lead, Measurement,
AdRoll
Ying Liu
Quantitative Analyst,
Google
Jim Nail
Principal Analyst,
Forrester
Amy Nodalo
Director, Partner Analytics,
Viant
Laura Oliveria
Marketing Analyst,
Booking.com
David Reiley
Principal Scientist,
Pandora
Anvesh Sati
Director, Data Science,
Wayfair
Kiril Tsemekhman
VP of Data Science & Engineering,
BounceX
Vadim Tsemekhman
Director of Product Management,
Walmart Labs
Dane Aronsen
Marketing Science,
Booking.com
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