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OTT: Is TV by Any Other Name Still TV?

October 3 • 8:30am5:30pm

| New York, NY

A recent NPD study reports that 58 million US households have internet-connected TV capabilities.  One-third of these households are watching TV content on a streaming device; one-third are watching on a game console and just under one-third are watching on a smart TV.  That’s a lot of TV viewing.  More than eight hours a day of TV viewing, according to Nielsen. So why aren’t all boats rising in this plethora of TV choices?  

Viewers today expect to receive the content of their choice when and where they want to view it.  Broadcasters need to balance satisfying viewers and being profitable. Marketers need to determine their ad spend.  Can OTT be a win-win-win for viewers, broadcasters, and advertisers?

Join us on October 3 at the AMA Executive Conference Center in New York City to learn how to monetize and measure OTT.

Benefits of attending:

  • Understand the OTT landscape including opportunities and pain points
  • Latest measurement for OTT content
  • Maximize media ROI by cross-screen reach measurement and planning
  • Future Trends for OTT

Register Now

 


GOLD SPONSORS
 
ESPN 

SILVER SPONSOR

Reach out to Daniel Bulgrin if interested in sponsorship opportunities for this event (dbulgrin@thearf.org).

 

Details

Date:
October 3
Time:
8:30am–5:30pm
Event Category:

Venue

AMA Executive Conference Center
1601 Broadway, 8th Floor
New York, NY 10019 United States