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OTT: Is TV by Any Other Name Still TV?

October 3, 2017 • 8:00am5:30pm

| New York, NY

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Audiences are changing the channel to over-the-top.
Viewers are deciding what to watch, when to watch it and on what device.
Is your marketing keeping up with the demand for on-demand?

Technology is rapidly changing content delivery channels, viewing habits and advertising opportunities. A recent NPD study reports that 58 million US households have internet-connected TV capabilities. One-third of these households are watching TV content on a streaming device; one-third are watching on a game console and just under one-third are watching on a smart TV.

In today’s complex OTT ecosystem, agencies and advertisers face an increasingly difficult challenge of balancing profitability with audience engagement.

Join us for a one-day event and learn how to measure and monetize your OTT marketing.

Topics include:

  • Using the latest measurement tools for OTT content
  • Maximizing media ROI by cross-screen reach measurement and planning
  • Understanding the OTT landscape, opportunities and pain points
  • Forecasting future OTT trends

Featured speakers

New Living Room – Let it Stream

Stephanie DeVito Sr. Director, Media Intelligence, ESPN

Keynote: ABC’s of OTT

John Harran SVP, Business Development & Digital Distribution; Strategic Partnerships, Turner

Keynote: Monetization in a Screen Agnostic Marketplace

Mark Marshall EVP, Entertainment Advertising Sales Group, NBC Universal

Demystifying the Digital MVPD Viewer

Dan Robbins Head of Ad Research, Roku

Adobe Ad Cloud TV, Brightline, comScore, GfK, Hulu, iQ Media, Merkle, Miaozhen, Modi Media (Group M’s Advanced Television Unit), Nielsen, Omnicom Media Group, 605, TiVo, Tru Optik, and UFC

Download the Agenda »

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 CBS Interactive GFK    HULU  

Reach out to Daniel Bulgrin if interested in sponsorship opportunities for this event (dbulgrin@thearf.org).


October 3, 2017
Event Category:


AMA Executive Conference Center
1601 Broadway, 8th Floor
New York, NY 10019 United States