Audiences are changing the channel to over-the-top.
Viewers are deciding what to watch, when to watch it and on what device.
Is your marketing keeping up with the demand for on-demand?
Technology is rapidly changing content delivery channels, viewing habits and advertising opportunities. A recent NPD study reports that 58 million US households have internet-connected TV capabilities. One-third of these households are watching TV content on a streaming device; one-third are watching on a game console and just under one-third are watching on a smart TV.
In today’s complex OTT ecosystem, agencies and advertisers face an increasingly difficult challenge of balancing profitability with audience engagement.
Join us for a one-day event and learn how to measure and monetize your OTT marketing.
New Living Room – Let it Stream
Stephanie DeVito Sr. Director, Media Intelligence, ESPN
Keynote: ABC’s of OTT
John Harran SVP, Business Development & Digital Distribution; Strategic Partnerships, Turner
Keynote: Monetization in a Screen Agnostic Marketplace
Mark Marshall EVP, Entertainment Advertising Sales Group, NBC Universal
Demystifying the Digital MVPD Viewer
Dan Robbins Head of Ad Research, Roku
Adobe Ad Cloud TV, Brightline, comScore, GfK, Hulu, iQ Media, Merkle, Miaozhen, Modi Media (Group M’s Advanced Television Unit), Nielsen, Omnicom Media Group, 605, TiVo, Tru Optik, and UFC
Reach out to Daniel Bulgrin if interested in sponsorship opportunities for this event (firstname.lastname@example.org).