A recent NPD study reports that 58 million US households have internet-connected TV capabilities. One-third of these households are watching TV content on a streaming device; one-third are watching on a game console and just under one-third are watching on a smart TV. That’s a lot of TV viewing. More than eight hours a day of TV viewing, according to Nielsen. So why aren’t all boats rising in this plethora of TV choices?
Viewers today expect to receive the content of their choice when and where they want to view it. Broadcasters need to balance satisfying viewers and being profitable. Marketers need to determine their ad spend. Can OTT be a win-win-win for viewers, broadcasters, and advertisers?
Join us on October 3 at the AMA Executive Conference Center in New York City to learn how to monetize and measure OTT.
Benefits of attending:
Reach out to Daniel Bulgrin if interested in sponsorship opportunities for this event (firstname.lastname@example.org).