To stay relevant in today’s industry, you need to have the latest measurement, attribution, and targeting tools and processes to turn that data into optimized advertising plans. Are you up-to-date? All of our jobs depend on making the right decisions as billions of dollars are poured into connecting with the right consumer on the right platform the ideal amount of times . . . not too infrequently or too often.

Join the ARF and Digitas as we unveil exclusive member-only content that will enable you to:

  • Plan media buys across all types of TV: linear, OTT and VOD
  • Compare and quantify the impact of digital advertising tactics
  • Target your advertising to the right consumers


Kelly Abcarian, Nielsen
Adam Gerber, ABC
Nick Johnson, Turner
Brandon Levine, DigitasLBi_US
John Sollecito, SymphonyAM
Charlene Weisler, on behalf of CIMM
Richard Zackon, Council for Research Excellence

abcarian gerber johnson johnson weisler zackon


How Advertising Works
Jasper Snyder, ARF

Evaluating Impact across Platforms: Latest CRE Insights
Richard Zackon, CRE

Reinventing TV: Media Strategies Across Screens
Nick Johnson, Turner
Brandon Levine, Digitas
Adam Gerber, ABC
John Sollecito, SymphonyAM
Jasper Snyder, ARF

Meet & Greet Break: Stories and Connections

Brogrammer? Skunkworks? Diggibable? Mobisode? What’s Your Media Measurement Lexicon Savvy?
Charlene Weisler, CIMM

Total Audience Planning: Cross-Media Audience Insights to Drive Campaign Impact
Kelly Abcarian – Nielsen

ARF Close & Networking
Jasper Snyder, ARF



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