AI Workshop – Examples and Applicability:
Artificial Intelligence is changing the way we advertise and market. Attribution algorithms “learn” from daily feedback. Algorithms used for dynamic creative are “testing and learning.” Automated insight engines are modeled after recommendation engines.
At ARF’s workshop on November 8, companies in these spaces shared what, how and why they are using AI to address these business needs. What efforts were needed to persuade management to invest in AI technology? What members on the team have the right skills now to manage data and apply these learnings? Do the results make the investment worth it?