How Do Viewers Find Programming?
Viewers today can choose more content from more sources than ever before – but how do they find programs they want to watch? The ARF shared up-to-date insights on these issues:
How viewers feel about the abundance of content choices today.
Viewers’ strategies for program discovery.
Whether TV promos still drive viewing and the role of Social Media recommendation engines and other factors.
The drivers of awareness and interest in new Streaming Services.
If content providers find better ways for viewers to find the programs they are looking for.
How Do Content Providers Reach Viewers?
Because viewer behavior is ever-shifting, media companies are faced with the challenge of how to most effectively promote their programs to viewers. Industry experts presented the latest trends in program promotion and discussed the opportunities and challenges faced by media/streaming companies in the new media landscape.
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Featured Speakers
Suzanne Persechino
SVP, Head of Insights Group: Audience + Brand,
A+E Networks
Barbara Leflein
President & Creative Director,
Leflein Associates Inc.
Jon Giegengack
Principal,
Hub Entertainment Research
Stephanie Wong
Director, Insights and Strategy,
Horowitz Research
David Tice
Senior Consultant,
Hub Entertainment Research
Lyndsey Albertson
VP, Insights & Measurement Strategy,
NBCUniversal
Mike Bloxham
SVP, Global Media and Entertainment,
Magid
Peter Katsingris
SVP, Audience Insights,
Nielsen
Horst Stipp
EVP, Research & Innovation,
ARF
Paul Donato
Chief Research Officer,
ARF
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