The LA Media Research Council and Community focus on issues of particular importance for the media industry. This December 8 event provided new research insights on viewing trends, discussed media industry priorities and measurement issues, and set the stage for new learnings in 2022.
Attendees heard the latest data on how to create better ad experiences for streaming and insights on streaming service account sharing from the ARF’s DASH study.
The event featured speakers who are experts with the highest level of expertise in research on consumer behavior and attitudes, media trends, advertisers’ use of media platforms and measurement issues.