Get the right psychological triggers into your ads. Leverage the appropriate data to inform ad strategy, execution, and media placement to unlock that large uplift, and presence of a creative variable for your ROI.
The Creative has been shown by TRA and others to account for 65% of ROI, so the ROI lifts achievable by optimizing this variable will tend to dwarf those achieved so far. The webinar will review findings from the ROI research to date and the plans for a comprehensive ROI optimization test as part of ARF How Advertising Works.
Attendees across all verticals will have first crack at being the brands benefiting from valuable research at shared R&D efficiencies for all. Companies so far cooperating with ARF in this research include Turner, SMI, Simmons, comScore, IRI, JD Power, RMT, and others.
Bill Harvey – Chairman & Founder, RMT
Larry Allen – VP, Ad Innovation & Programmatic Solutions, Turner Broadcasting System