Not long ago life was simpler: neatly differentiated were digital’s professionally produced content and social’s organic reach. But cracks appeared, letting the “Paid” business model spill onto non-traditional platforms, while waves of branded content began breaking down the wall between “church and state.”
At the same time, once exclusive social features like trending stories, live video, location driven discovery, and even payments and commerce started to appear across all platforms. And premium content’s ability to command premium subscription is suddenly on the upswing.
Add fake news, fake eyeballs and fake metrics. Are we witnessing a clash of platforms or a blurring of the paid/owned/earned ecosystem? Or, is this the dawn of a new era where new tools, measurement and data will give us much needed clarity?
Join us on July 13 in Chicago and learn how to invest in, create for and measure the fastest growing and most impactful platforms of our time.
Kate Sirkin – EVP, Global Research Director, Publicis Media David Iudica – VP, Ad Sales Research, CNN Gunnard Johnson – Head of Measurement Science and Insights, Pinterest David Poltrack – Chief Research Officer, CBS Corporation, & President, CBS Vision Alison Murdock – Leads Global Marketing and Brand Development Jason Klein – Co-Founder, ListenFirst Sara Grimaldi – Director, Measurement and Insight, Fullscreen Media Chris Bacon – EVP, Research and Innovation: Global Research, Quality & Innovation Manuel Garcia – SVP, Research and Innovation: Global & Ad Effectiveness Peking Tan – CEO, Xinsight, Lateitita (Zili) Pei – Head of Advertising Research, Tencent