How Will Media Use Evolve After the Crisis?
While a lot of research has been released on the changes in viewers’ behavior caused by the COVID-19 pandemic, it has rarely been synthesized to identify key issues.
The LA Media Research Council hosted a virtual event to update ARF members on the ARF’s original research initiatives. Leading media researchers shared insights from studies about changes in media use and discussed whether these changes will be permanent.
- How has the current crisis affected the use of various media?
- What changes have been seen in viewers’ attitudes about preferred content?
- Do the data suggest that new media habits are being formed or is it likely that viewers will revert to old patterns?
The research presentations was followed by a panel discussion with LA Media Research Council members.
About the ARF L.A. Media Research Council
The LA Media Research Council addresses issues in the Los Angeles community that have been underrepresented in the overall marketing ecosystem. Its members consist of researchers at media companies who work together to advance cross platform measurement, explore the changing media landscape and improve emotion and attention research.
Featured Speakers
Comscore
Hulu
Nielsen
Hub Entertainment Research
ARF