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How Machine Learning Can Maximize Revenue For Digital Marketing

January 24 • 1:00pm2:00pm

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Learn right from your desk, and join us to see how AIG’s Rapid Learning Lab is leaving traditional digital testing in the dust. Considering our market is constantly in flux, new technological inroads are always being called for, which makes it imperative to be informed on how they can help your business.

Now by extending far beyond digital touch points and top metrics, AIG’s Rapid Learning Lab is using Machine Learning and Data Science to improve performance by optimizing data in digital advertising. What results is the ability to test exponentially more variations of consumer face content in a fraction of time.

  • Get a view into the “black box” of how this technique can improve performance across a broad base of business objectives.
  • Get tips and techniques straight from the experts on bringing this Machine Learning and AI into your marketing efforts.
  • Hear how other companies have enjoyed tangible results, and discover what this could mean in terms of profitable results for you.

Speakers

Steve Meester
Steve Meester
Global Head, Rapid Learning Lab, Personal Insurance, AIG

Newcombe Clark
Newcombe Clark
Global Director, Rapid Learning Lab, AIG

 

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Details

Date:
January 24
Time:
1:00pm–2:00pm
Event Category:

Venue

via Webcast