EVENT SUMMARY

By extending far beyond digital touch points and top metrics, AIG’s Rapid Learning Lab is using Machine Learning and Data Science to improve performance by optimizing data in digital advertising. What results is the ability to test exponentially more variations of consumer face content in a fraction of time.

KEY TAKEAWAYS

  • Best way to start bringing Machine Learning and Data Science into your marketing plan is to start small and create a culture to testing using the scientific method.
  • You don’t need the fancy tools or talents to take advantage of the gains realized by the methodology and approach
  • Complexity of data is not a detriment to effective digital advertising, it’s an opportunity to unlock ever greater results the deeper you go.

SPEAKERS

Steve Meester
Global Head, Rapid Learning Lab, Personal Insurance, AIG

Newcombe Clark
Global Director, Rapid Learning Lab, AIG

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