Full-Funnel Measurement Showcase

On July 16, the ARF Cross-Platform Measurement Council took a deep dive into full-funnel measurement, a cutting-edge method to assess the impact of marketing campaigns across the entire customer journey. Attendees heard examples of case studies that use full-funnel measurement and learned more about the challenges that come with it.

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Featured Speakers

Speaker, Matt Voda
Matt VodaCEO
Optimine
Speaker, Bharath Gaddam
Bharath GaddamFounder
Data Poem
Speaker, Daniel Daniel Althaus, Advisor, Data Science and Analytics, Transunion
Daniel AlthausAdvisor, Data Science and Analytics
Transunion
Speaker, Kate Weymer
Kate WeymerDirector, Data Science
Microsoft

Moderator
Member of the Attribution Working Group within the Cross-Platform Measurement Council