As the Cookie Crumbles: Perspectives on Cross-Platform Data from Every Corner of the Industry

On February 5, the Cross-Platform Measurement Council explored the evolving measurement landscape in a post-cookie world. Based on insights from in-depth interviews with senior executives, this event examined shifts in data availability, first-party and commercial data integration, AI’s role in audience modeling, and the future of cross-platform measurement. Attendees heard expert perspectives from buyers and sellers, discovered key advertiser priorities, and had the opportunity to benchmark their approaches against industry leaders.