Learn right from your desk (or make this a team building event by casting in your conference room) the solutions to identify and solve the location data inaccuracy in the programming ecosystem.
Today, marketers and agencies rely on location data gathered from mobile devices as a tool to build and curate their brands and understand their customers’ path to purchase. Despite its importance, the ecosystem has struggled with location data inaccuracy for years, which has slowed down the evolution of mobile marketing best practices. Verification of media is now a standard practice across all agency networks — viewability benchmarks and brand safety are embedded into the measurement process, and data transparency is a deeply valued attribute. Yet location-targeted media products have been lacking the same level of verification, mostly due to the fragmentation of the data sources and providers, challenges with mobile technology, as well as limitations related to in-app GPS data collection.
Join this webcast to learn how to: