Big Data and Advanced Audiences

Going beyond demographics, planning, buying and selling TV with advanced audiences enables a greater bang for the advertising buck and enables sellers to optimize inventory allocation. In this session, learn about the opportunities and challenges associated with this increasingly used capability.

On March 12, Pete Doe, Chief Research Officer of Nielsen will share an update on how to apply data-driven insights to enhance the effectiveness of advertising strategies. He will be joined by Howard Shimmel of datafuelX and Matt Weinman of TelevisaUnivision who will share general findings about the value of Nielsen Panel & Big Data for data-driven linear campaigns and specific findings for TelevisaUnivision.