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Banking on Customer Engagement: Financial Services Focus

August 15 • 8:30am11:30am

| New York,

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The way financial services build and maintain relationships with customers is changing rapidly. Banking beyond the branch, fintech and mobile money are some of the customer digital innovations now underway. What are the best ways to engage across touch points? What are some firms doing to look further than paid opportunities?

Join the ARF on August 15 at GfK’s offices in NYC for a half-day program on understanding customer needs in the digital era. Through presentations by industry experts and client panels, you will go back to the office armed with an understanding about:

  • The changing consumer landscape: from traditional to digital
  • Terms of engagement: across touchpoints and messaging
  • The future: disruptors and impact

Featured speakers

Fintech, Footpaths and Finances

Esther Burke Director of Research, Consumers Frameworks, Turner Broadcasting System

Your Customers Today in Mobile

Alva Chang Measurement Partner Manager, Marketing Science Facebook

From Traditional to Digital

Jake Davidow Head of Media Buying JP Morgan Chase & Co.

How Important Are Experiences Beyond Traditional Communications?

Jeff Polevoy Global Head of Customer Experience and Market Research, AIG

Download the Agenda »

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GOLD SPONSORS

Clear Channel Facebook ORacle Data Cloud Turner

 

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Details

Date:
August 15
Time:
8:30am–11:30am
Event Category:

Venue

GfK
200 Liberty Street
New York, 10281 United States