The way financial services build and maintain relationships with customers is changing rapidly. Banking beyond the branch, fintech and mobile money are some of the customer digital innovations now underway. What are the best ways to engage across touch points? What are some firms doing to look further than paid opportunities?
Join the ARF on August 15 at GfK’s offices in NYC for a half-day program on understanding customer needs in the digital era. Through presentations by industry experts and client panels, you will go back to the office armed with an understanding about:
Fintech, Footpaths and Finances
Esther Burke Director of Research, Consumers Frameworks, Turner Broadcasting System
Your Customers Today in Mobile
Alva Chang Measurement Partner Manager, Marketing Science, Facebook
From Traditional to Digital
Jake Davidow Head of Media Buying, JP Morgan Chase & Co.
How Important Are Experiences Beyond Traditional Communications?
Jeff Polevoy Global Head of Customer Experience and Market Research, AIG