Whether you’re promoting tune-in, coming attractions or leveraging entertainment partnerships, effective creative across platforms is the bedrock of advertising success. Thanks to innovation such as neuroscience methods, we are improving our understanding of consumers’ emotions, which helps make creative more impactful.
Also integral to effective creative are context effects – the impact of factors surrounding a commercial message, such as the content prior to the ad or the medium/platform on which the ad is served – and culture, values, social mores and sources of motivation that go beyond traditional demographics.
Join The ARF during the morning of August 1 in Los Angeles (location to be announced soon) where experts will share their latest innovations around creative, context and culture across platforms.
CTRL Collective Playa Vista
Maximizing Media ROI with Context Chris Bacon EVP, Global Research Quality & Innovation ARF
Context Effects on Engagement: Application to Radio Advertising Vanessa Singh, Ph.D. Director, Client Services, Neuroscientist Nielsen
Contextualized Content in the Connected World Joanne Nichols Head of Industry/Automotive WAZE/Google
Beyond Demographics: Psychographics for Deep Consumer Insight Lauren Moores Director, Data Analytics Tala
It’s a Fascinating Time for Culture and Entertainment Moderator: Keith Friedenberg Partner & EVP, Global Insights Group WME/IMG
Context Matters: Gender Equality in Advertising Shelley Zalis CEO, TFQ Creator, The Girls’ Lounge
+ panelists to be announced shortly