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Getting It Right Across Platforms: Creative, Context & Culture

August 1 • 8:30am12:00pm

| Los Angeles, CA

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Whether you’re promoting tune-in, coming attractions or leveraging entertainment partnerships, effective creative across platforms is the bedrock of advertising success. Thanks to innovation such as neuroscience methods, we are improving our understanding of consumers’ emotions, which helps make creative more impactful.

Also integral to effective creative are context effects – the impact of factors surrounding a commercial message, such as the content prior to the ad or the medium/platform on which the ad is served – and culture, values, social mores and sources of motivation that go beyond traditional demographics.

Join The ARF during the morning of August 1 in Los Angeles (location to be announced soon) where experts will share their latest innovations around creative, context and culture across platforms.


CTRL Collective Playa Vista


Maximizing Media ROI with Context Chris Bacon Chris Bacon EVP, Global Research Quality & Innovation ARF

Context Effects on Engagement: Application to Radio Advertising Vanessa Singh, Ph.D. Vanessa Singh, Ph.D. Director, Client Services, Neuroscientist Nielsen

Contextualized Content in the Connected World Joanne Nichols Joanne Nichols Head of Industry/Automotive WAZE/Google

Beyond Demographics: Psychographics for Deep Consumer Insight Lauren Moores Lauren Moores Director, Data Analytics Tala

It’s a Fascinating Time for Culture and Entertainment Keith Freidenberg Moderator: Keith Friedenberg Partner & EVP, Global Insights Group WME/IMG

Context Matters: Gender Equality in Advertising Shelley Zalis Shelley Zalis CEO, TFQ Creator, The Girls’ Lounge

+ panelists to be announced shortly

Download the Agenda »

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August 1
Event Category:


CTRL Collective Playa Vista
12575 Beatrice St. - Large collaborative space
Los Angeles, CA 90066 United States