In our industry, the future belongs to the well-prepared: Are your skills keeping up with these rapidly evolving tools?
AI and Machine Learning are among today’s hottest topics, generating plenty of buzz about the transformative technology’s potential for impact in our industry, especially in advertising and marketing research.
Come by after work to join us for a content + networking event where you’ll learn more about future-forward AI and Machine Learning technology, and its advantages in advertising and market research.
Machine Learning, Analytics & A LOT of Magic: How BuzzFeed Leverages Data to Power Our Content
Presented by Lyle Smith – Data Science Manager, BuzzFeed
BuzzFeed’s culture was built on data. From the very beginning our creators have focused on feedback loops that help them learn from our audiences, and as a result, our content is constantly changing and evolving. Our Data Science team powers that process throughout – from dashboards that track content success to algorithms that recommend content to our readers. In her talk, Lyle will be discussing how BuzzFeed’s Data Science team uses a combination of analytics and machine learning to power that creative process and make our products smarter.
Celebrate with us!
The after-work event also salutes the sixth anniversary of Young Pros, ARF’s program for working professionals 30 and younger. Throughout its history, Young Pros has offered multiple leadership, networking, and professional development events each year. Young Pros connects the next generation of advertising industry leaders with today’s leading thinkers, and offers access to a wealth of resources and opportunities.
YOUNG PROS SPONSORED BY: