You always need to be in touch with the market as well as with how your work is performing. – Jennifer Peterson
Ideas are founded and grounded by insights; they add value to people’s lives. – Teresa Edleston
All the changes in the advertising industry over the last decade come down to one thing: media habits have become technology habits. – Jessica Greenwood
Media habits have audiences; tech habits have users. – Jessica Greenwood
Consumer data reveals self-perception; behavioral data reveals truth. – Jessica Greenwood
Behavior outweighs perception; behavior outweighs what people actually say. – Eric Chun
Baby boomers spend the most across all product categories but are targeted by 5-10% of marketing. Only 10% feel brands successfully speak to them. – Eric Chun
In order to differentiate yourself as a brand, you must resonate emotionally with consumers. – Blake Miller
Keys to success: act strategically; challenge the status quo; and, think men and women, not men or women. – Julie Hertel
Event Content
Ad Council “Type 2 Diabetes Prevention” (from NYC)
Teresa Edleston – Co-Founder, The Magnetic Collective