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Key Takeaways

  • You always need to be in touch with the market as well as with how your work is performing. – Jennifer Peterson
  • Ideas are founded and grounded by insights; they add value to people’s lives. – Teresa Edleston
  • All the changes in the advertising industry over the last decade come down to one thing: media habits have become technology habits. – Jessica Greenwood
  • Media habits have audiences; tech habits have users. – Jessica Greenwood
  • Consumer data reveals self-perception; behavioral data reveals truth. – Jessica Greenwood
  • Behavior outweighs perception; behavior outweighs what people actually say. – Eric Chun
  • Baby boomers spend the most across all product categories but are targeted by 5-10% of marketing. Only 10% feel brands successfully speak to them. – Eric Chun
  • In order to differentiate yourself as a brand, you must resonate emotionally with consumers. – Blake Miller
  • Keys to success: act strategically; challenge the status quo; and, think men and women, not men or women. – Julie Hertel

Event Content

Ad Council “Type 2 Diabetes Prevention” (from NYC)
Teresa Edleston – Co-Founder, The Magnetic Collective

› Access presentation slides
(video will play at the beginning of this presentation)


Nike “Take on TJ” (from NYC)
Jessica Greenwood – VP, Content & Partnerships, R/GA

› Access presentation slides
(video will play at the beginning of this presentation)


Humana “Start with Healthy” (from Chicago)
Eric Chun – VP, Strategy and Analytics Director, FCB Chicago

› Access presentation slides
(video will play at the beginning of this presentation)


MillerCoors “Climb On!” (from Chicago)
Julie Hertel – Associate Insights Manager, MillerCoors
Blake Miller – Marketing Insights Manager, MillerCoors

› Access presentation slides
(video will play at the beginning of this presentation)


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