AI for Everyday Use

This workshop is designed for advertising and marketing professionals looking to explore the evolving landscape of AI-powered research.

Attendees will gain deep insights into prompt crafting, including best practices in prompt engineering and context-oriented prompt structures that will help improve the output received from LLMs such as ChatGPT, Copilot, Gemini and Claude. The workshop will also equip participants with a deeper understanding of the promise and pitfalls of using personas in AI-powered advertising and marketing research. While using AI tools with personas may offer more effective AI guidance, receiving consistent and scalable simulation of consumer behavior and better market segmentation, it may also run the risk of over-simplification and bias amplification of personas, lack of contextual nuance, and confirmation bias.

Ultimately, participants will gain knowledge about how to use AI responsibly, while navigating the complexities of using personas in marketing research.