AI for Everyday Use

A Deep Dive on Prompts and Personas in Advertising and Marketing Research

On November 20, the ARF held a workshop exploring prompts, personas and how to use AI responsibly. This dynamic event, designed for advertising and marketing professionals looking to explore the evolving landscape of AI-powered research, provided insights into prompt crafting. Participants also gained a deeper understanding of the promises and pitfalls of using personas in AI-powered advertising and marketing research.

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Featured Speakers

Speaker, Tracy Adams
Tracy Adams, Ph.D.Director, Research Programs
ARF
Speaker, Paul Donato
Paul DonatoChief Research Officer
ARF
Speaker, Samantha Zhang
Samantha ZhangData Scientist
ARF