Ad-Spend Cues, Deepfakes/A.I., Badass Endorsers and Influencer KPIs
On June 21, 2023, a global cast of speakers presented their peer-reviewed, academic research and shared insights on ad spend signaling, deepfakes/AI, fictional character endorsers and influencer KPIs across platforms. ARF Chief Research Officer, Paul Donato, led a stimulating Q&A panel and announced the winners of the Best Paper and Reviewer of 2022 and key JAR initiatives.
Featured Speakers
Kevin Lane Keller E. B. Osborn Professor of Marketing
Tuck School of Business, Dartmouth College
Tuck School of Business, Dartmouth College
Kirk PlanggerSenior Associate Professor of Marketing
King’s Business School at King’s College London
King’s Business School at King’s College London
Jennifer Jeffrey Associate Professor and Director of the School of Management, Economics, and Mathematics
King’s University College at Western University
King’s University College at Western University
Matt Thomson Professor of Marketing
Isenberg School of Management, University of Massachusetts Amherst
Isenberg School of Management, University of Massachusetts Amherst
Naser Pourazad Lecturer in Marketing
Flinders University in Adelaide, South Australia
Flinders University in Adelaide, South Australia
Lara Stocchi Senior Lecturer in Marketing
Ehrenberg-Bass Institute for Marketing Science, UniSA Business, University of South Australia
Ehrenberg-Bass Institute for Marketing Science, UniSA Business, University of South Australia
Donald R. Lehmann George E. Warren Professor of Business
Columbia University Graduate School of Business
Columbia University Graduate School of Business
Koushyar RajaviAssistant Professor of Marketing
Scheller College of Business, Georgia Institute of Technology
Scheller College of Business, Georgia Institute of Technology
