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Organizational Insights Council

Council Objectives

The Organizational Insights Council examines how organizations are adapting their structure, reporting lines, and executives’ responsibilities in response to changes in business needs, technology, and the acquisition and use of data.

In order to probe these questions, the Council conducts surveys of ARF members and the general public, as well as in-depth interviews with stakeholders at ARF member companies.

The Organizational Insights Council develops and manages the ARF’s Organizational Benchmark Survey, which was launched in 2019 and repeated in 2020-21. The third wave of this survey is being administered in 2024.

Council Chair

Susan Pizarro
Susan Pizarro
Dynata
View Bio


ORGANIZATIONAL INSIGHTS COUNCIL HIGHLIGHTS


    The State of the Insights and Analytics Disciplines 2024


    On October 30th, the ARF’s Organizational Council presented the results of the 2024 Organizational Benchmark Survey. This 3rd wave of the Benchmark Survey followed the 1st and the 2nd waves, which took place in 2019 and 2021, respectively. Council Chair Susan Pizzaro’s presentation touched on trends in research department structures, budgets and resources; changes in valued skills and tools used; and satisfaction with the value brought by insights and analytics teams. Afterward, Becky Bach of Pernod Ricard USA and Jim Spaeth of Sequent Partners joined Susan in a discussion moderated by ARF’s Chief Research Officer Paul Donato.
    Read more.

    Future-Proofing the Analytics and Insights Function


    On February 6, Organizational Council members Shelley Yang (Director, Insights Activation at Ipsos Creative Excellence) and John Baro (Manager, Market Research & Insights at Spectrum Reach) shared a summary of their learnings from a set of 21 in-depth interviews (IDIs) conducted with ARF members to understand what insights and analytics departments should do to future-proof themselves. Then, a panel of senior researchers an industry observer joined Shelley to share their perspectives on the topic. The presentations and panel touched on AI, outsourcing, skill sets, and mindsets.
    Read more.

    The Great Resignation in the Advertising/Research Industries Part 2 – Is It Over?


    For this event, the Organizational Council (formerly the Organization Working Group within the Analytics Council) conducted a follow-up survey to its May survey on the Great Resignation. For this round, questions were added on job satisfaction, return to office, company culture, and the role of corporate social responsibility. Steve Millman of Dynata, who chairs the Group, reported on the results and then participated in a discussion on the research and analytics field with senior executives and workforce experts in the industry. Read more.

    How Our Industry Fared During the Great Resignation


    As record numbers of people began leaving their jobs in mid-2021, the Analytics Council’s Organizational Working Group wondered how this “Great Resignation” had affected the advertising, media, and research industries. The Working Group partnered with Dynata to conduct a survey to find out. On June 13, 2022, Steve Millman of Dynata, Chair of the Working Group, reported on the results of that survey. Read more.

    2021 ORGANIZATIONAL BENCHMARK SURVEY REPORT

    This report presents the main insights from the Second Organizational Benchmark Study on the state of advertising, research, and analytics. Read more.

    2021 2nd Annual State of the Research and Analytics Disciplines


    The ARF Organizational Working Group presented insights from The Organizational Benchmark Survey on the current state of advertising research and analytics, followed by a roundtable discussion on their implications for the industry. Read more.

    2020 Organizational Benchmark Survey Reports


    The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the previous year. Read more.

    The State of Insights and Data Analytics Disciplines Today


    In 2019, the ARF Organizational Working Group in the Analytics Council (Now the ARF Organizational Council.) undertook its first benchmark survey on the operations of research and analytics departments to develop a baseline understanding of the state of the insights and data analytics discipline within the industry today. The survey explored the way in which technology and the advent of new sources of data have transformed the way we work. This Insights Studio presented survey findings and shed light on where the field stands. Read more.
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    • CULTURAL-EFFECTIVENESS COUNCIL
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