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MSI/ARF B2B Exchange

Purpose and Objectives

  • Knowledge Sharing: Facilitate the exchange of ideas, best practices, and case studies across industries.
  • Insights and Research: Provide access to leading research on emerging trends, technologies, and methodologies in B2B marketing.
  • Focused Discussions: Address B2B-specific topics such as sales and marketing alignment; content strategy and B2B branding; measurement, attribution, and AI; customer success and relationship management; and SMB vs. enterprise B2B marketing
  • Networking and Collaboration: Build a community to share experiences, address common challenges, and ideate new approaches.

Structure and Approach

  • Quarterly Insights Exchanges: Each quarter, members will gather to discuss a specific B2B marketing topic with each other and academic experts.
  • Expert Facilitation: Sessions will be led by an academic expert, ensuring discussions are grounded in research and aligned with the latest advancements in the field.
  • Interactive Format: Meetings will blend academic insights with practical perspectives, allowing participants to share experiences and learn from one another.

Who Should Participate

  • B2B Marketing Companies: Organizations dedicated to serving other businesses, seeking strategies and actionable insights.
  • B2B Teams in Consumer-Focused Companies: Divisions of consumer-facing brands looking to optimize B2B marketing efforts within broader organizational goals.

Gain access to cutting-edge research, quarterly expert-led sessions, and a network of peers.

Join the Community


  • MSI/ARF B2B Exchange
  • Purpose and Objectives
  • Content Strategy and B2B Branding – June 4, 2025
  • SMB vs. Enterprise B2B Marketing – Sept. 10, 2025


MSI/ARF B2B Exchange Highlights




  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL
  • ABOUT
  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
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To further, through research, the scientific
practice of advertising and marketing

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