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ORGANIZATIONAL BENCHMARK STUDIES – 2020

The Organizational Benchmark Survey investigates the changes in advertising and marketing research over the previous year.

The Consultancy Report

The Advertiser Report

The Agency Report

The Media & Entertainment Report

The Research Report

  • Analytics
  • Young Pros
    • About Young Pros
    • Upcoming Events
    • Advisory Board
    • Young Pros Spotlight
    • Social Strategist Team
    • Past Events Highlights
  • Women in Analytics
    • About Women in Analytics
    • Board of Directors
    • Mentorship Program
    • Upcoming Events
    • Past Events Summaries
  • Councils
    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
    • SOCIAL COUNCIL

ANALYTICS COUNCIL RESEARCH & PAST EVENT HIGHLIGHTS

  • Organizational Benchmark Survey Reports

  • Analytics Council: 2nd Annual State of the Research and Analytics Disciplines 2021

    On Tues., Sept. 14, the ARF Analytics Council presented insights from The Organizational Benchmark Survey on the current state of advertising research and analytics, followed by a roundtable discussion on their implications for the industry.
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  • ARF DASH
  • ARF WIDE
  • ARF/NYU CERTIFICATE
  • CIMM
  • MSI
  • PRESS
  • SUBMIT
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To further, through research, the scientific
practice of advertising and marketing

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