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Young Pros Spotlight

Zoe Reiter

What is your role / current company?
Manager Advanced Analytics / Nielsen

What is your biggest professional challenge?
Being confident and speaking up in the workplace. Especially early in my career, I’ve found it hard to share my thoughts and opinions when I am the youngest one in the room.

When researching a topic you know nothing about, how do you get started?
My first step is to use the resources that are available to me like different internal resources or searching on the internet. If I am unable to find the answer myself, I’ll reach out to colleagues or friends who might be able to help me.

What’s an example of a company/ brand that you think is doing a great job?
I love brands with a mission like Warby Parker or Bombas. They both have done a great job of establishing themselves as brands that also give back to their community.

What is your favorite show/program?
Either Friends or New Girl – they’re both so good it’s hard to pick!

What’s your dream job? (If money was no object, what would you do?)
Manage a non-profit for the homeless and impoverished community.


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