Young Pros Spotlight
Yasmine Laasraoui
What is your role / current company?
Director, Trends & Foresight, North America, Estee Lauder
When did you join the ARF Young Pros? July 2022
What is your proudest professional accomplishment?
I don’t think I can put my finger on one project, or on moment in time. I’m proud for the steps I’ve taken throughout my career, first media agency-side and now at the Estee Lauder Companies, to continuously challenge myself and push myself out of my comfort zone. From taking on stretch assignments to shifting teams & disciplines.
When researching a topic you know nothing about, how do you get started?
When researching a topic I know nothing about, I begin by framing the topic through a series of questions. This helps me organize and breakdown the research, making it a perhaps less daunting task and while giving me a place to start.
What is your favorite restaurant in your city?
I’m a little embarrassed to say this but, Lou Malnati’s Pizzeria in Chicago. The buttery crust, chunky tomatoes, and gooey hot-enough-to-burn-your -tongue-cheese brings me back to my childhood.
What’s your dream job? (If money was no object, what would you do?)
I would love to translate the digital media and consumer insights skills I do now, to one day be an editor of a reputable publisher (hello, NYT!). It may be a stretch, but a long time dream!
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