Young Pros Spotlight
Kimberly Sbordone
What is your role / current company?
Senior Research Analyst / Ipsos
Why did you join the ARF Young Pros?
To create connections with other Young Pros and broaden my advertising and marketing knowledge.
If you could give one piece of advice to other Young Pros, what would it be?
If I could give one piece of advice to other Young Pros, it would be to always ask questions or share your point of view. This can be beneficial when talking about different ideas and can even get others to think in a different way as well.
Do you have a favorite campaign or activation? What made it stand out to you?
My favorite activation memory is when I studied abroad in Barcelona my junior year of college and worked with a small fashion company called La Comet. In this internship, I introduced them to Pinterest and helped them launch that social media platform. This was super important to me because I felt that even as an intern, from America, I was able to bring a different POV to their business to help them expand.
What’s your dream job? (If money was no object, what would you do?)
My dream job would be to plan New York Fashion Week. I love keeping up with fashion trends and I enjoy event planning, so combining the two would be so exciting. I’ve never attended the show, but I love watching the videos after and the creators/artists talking about their looks for that season.
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