Young Pros Spotlight
Karan Tupe
What is your role / current company?
Engagement Manager, Marketing Analytics / Transunion
If you could give one piece of advice to other Young Pros, what would it be?
“Embracing Life-Long Learning”
In the dynamic world of advertising, embracing lifelong learning is crucial for sustained success and relevance. Our industry is characterized by rapid advancements, evolving consumer behavior, and constantly shifting market trends. By continuously updating skills and knowledge, one can effectively leverage new tools, platforms and strategies, ensuring their consultive strategies remain impactful and engaging.
Moreover, a commitment to learning cultivates adaptability and resilience, which are essential traits for navigating the unpredictable landscape of advertising and driving long term career growth.
What is your greatest professional achievement?
I’ve always been fascinated by the “why” us(humans) make the decisions we make. In my pursuit of answering that question and making a living out of it. I moved from my home country (India) all the way to USA and got my masters in Marketing Analytics where I acquired the skills to answer that question using data and sophisticated statistics.
Fast-forward today, I work with Fortune 25 clients to answer these exact questions- “What are the crucial factors driving sales?” , “Which marketing tactics are working vs not?” , “What does my target audience look like?”, “How does my target audience interact with my brand?”
To be able to work in a job that you are passionate about to me is the biggest professional achievement.
What is your biggest professional challenge?
“Resiliency towards uncertainty”
In a constant evolving advertising ecosystem- where we are faced with rapid advancements. You must be prepared to be disappointed at times and test effective change management skills in real-time. The latest example here is: “Google’s cookie Deprecation” initiative abandonment.
The main takeaway here is that the cookie does crumble, but you should enjoy every bite of it (Initiatives come and go, enjoying and learning from the process is the key).
What’s your dream job? (If money was no object, what would you do?)
I love the ocean, and my dream job would be to sail as a captain endlessly on a yacht with my fellow tourists.
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