Young Pros Spotlight
Jackson Martin
What is your role / current company?
Campaign Activation Associate /VideoAmp
When did you join the ARF Young Pros?
December 2023
If you could give one piece of advice to other Young Pros, what would it be?
“Network is net worth” is a valuable lesson I learned during a summer program on entrepreneurship at USC. I strongly believe in this motto because, at the end of the day, the connections we make are what truly matter. I am grateful for building my network at a young age, but I also believe that it’s never too late to start building meaningful connections.
What is your proudest professional accomplishment?
My biggest accomplishment is completing my MBA at the age of 23. I am grateful for the opportunity to continue my higher education and for doing it in an expedited program. Although I was nervous for the challenge, I pushed myself and succeeded. This experience has helped me believe in myself and has played a significant role in where I am today.
Do you have a favorite campaign or activation? What made it stand out to you?
My favorite campaign activation that I have assisted with so far was the ‘New Re-do Eos First Kiss’ campaign. Eos has been one of my favorite brands since childhood and it feels really special to see the brand still growing, thriving, and be a part of it!”
What’s an example of a company/ brand that you think is doing a great job?
I must admit that I am biased because I have assisted this brand in the past. Currently, my favorite organization is TYB as they are revolutionizing the way commerce is conducted. Their unique approach integrates consumers into the process, allowing them to be a part of the brand narrative. In the past, marketers relied on assumptions or extensive research to understand their target audience, but TYB is changing that. As Gen Z is all about being part of the brand story, TYB is creating a platform that brings brands and consumers together in a meaningful way.
What’s your dream job? (If money was no object, what would you do?)
As I consider my future career path, I find myself drawn to the roles of Director or CMO. I have always been incredibly passionate about the art of storytelling, particularly when it comes to brands and their unique stories. I believe that through powerful storytelling, brands can truly connect with their audiences and make a lasting impact on the world.
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