Young Pros Spotlight
Annie Schatzberg
What is your role / current company?
Account Executive /Experian
When did you join the ARF Young Pros?
December 2023
If you could give one piece of advice to other Young Pros, what would it be?
I’m an avid follower up Rishad Tobaccowala, and his #1 career advice is to never stop learning – “The day you stop being a student is the beginning of the end of your career.”
What is your proudest professional accomplishment?
Leading a presentation to a board room of 15 executives that flew in from Indonesia and Singapore to learn about persistent IDs, addressable advertising, and international data. My favorite part about global opportunities is working with people from different backgrounds – but winning business with so many barriers in the way (time zone, language, currency, international law, etc.) feels even sweeter!
What is your biggest professional challenge?
I started at Experian only a few months before the pandemic, which brought a slew of professional challenges. Getting to know my clients, understanding their business needs and articulating data solutions over video conference calls while only being a few months into my role was a challenge. Somehow, I grew my book of business by 20% that year!
How has being an ARF Young Pro member impacted your career?
I’m a new member and I’m looking forward to meeting people across the advertising landscape and discussing ways we can tackle mutual challenges in innovative ways.
Do you have a favorite campaign or activation? What made it stand out to you?
Measuring viewership for the 2022 Winter Olympics was a highlight! The attribution had to be turned around within a few hours and you really saw the uptick in viewership whenever a star athlete, like Shaun White, was competing.
Has mentorship played a role in your career journey? Anyone you want to give a shoutout to? Include their name if you’re comfortable sharing!
Absolutely! I’ve been really lucky to have strong female mentors – Ali Mack, Colleen Dawe and Izabella Jagielo-Marks have taught me so much about the sales process and what it means to be a leader.
What’s your dream job? (If money was no object, what would you do?)
Traveling the world as a private chef.
What’s an example of a company/ brand that you think is doing a great job?
I love how the NFL is embracing Taylor Swift. True footballs fans might disagree.
What is one thing you have seen on the internet recently that made you smile? Work-related or otherwise. (PG-13!)
North West’s TikToks are fabulous and always make me smile.
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