Young Pros Spotlight
Allyson Drake
What is your role / current company?
Consumer Insights Analyst, Belk Inc.
When did you join the ARF Young Pros? 2018
What is your proudest professional accomplishment?
Introducing a closed loop marketing analysis in my department to determine where to increase investment in channel tactics to optimize campaign performance.
What is your biggest professional challenge?
Public speaking!
How has being an ARF Young Pro member impacted your career?
Having the opportunity to be exposed to newest business principles, networking events, and professional and leadership opportunities.
What’s your favorite event that you’ve been to?
Young Pros at AUDIENCExSCIENCE.
When researching a topic you know nothing about, how do you get started?
Conducting primary research, reading white papers, etc.
What’s an example of a company/ brand that you think is doing a great job?
Tesla – saving over 7 trillion pounds of Co2 to date in the U.S. alone.
What is your favorite restaurant in the city?
Lil Frankies in the East Village.
What is your favorite show/program?
Ellen
What’s your dream job? (If money was no object, what would you do?)
Baker
THE ARF YOUNG Pros WANTS TO KNOW ABOUT YOU!
Share a bit about yourself and your work for a chance to be featured as a Spotlight Young Pro!
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Featured Event: Young Pros Share Group – Managing Remotely (Up, Down and Sideways) – June 30, 2020
Featured Content: The First Annual Organization Benchmark Survey Research Company Report