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Young Pros Spotlight

Allyson Drake

What is your role / current company?
Consumer Insights Analyst, Belk Inc.

When did you join the ARF Young Pros? 2018

What is your proudest professional accomplishment?
Introducing a closed loop marketing analysis in my department to determine where to increase investment in channel tactics to optimize campaign performance.

What is your biggest professional challenge?
Public speaking!

How has being an ARF Young Pro member impacted your career?
Having the opportunity to be exposed to newest business principles, networking events, and professional and leadership opportunities.

What’s your favorite event that you’ve been to?
Young Pros at AUDIENCExSCIENCE.

When researching a topic you know nothing about, how do you get started?
Conducting primary research, reading white papers, etc.

What’s an example of a company/ brand that you think is doing a great job?
Tesla – saving over 7 trillion pounds of Co2 to date in the U.S. alone.

What is your favorite restaurant in the city?
Lil Frankies in the East Village.

What is your favorite show/program?
Ellen

What’s your dream job? (If money was no object, what would you do?)
Baker



THE ARF YOUNG Pros WANTS TO KNOW ABOUT YOU!

Share a bit about yourself and your work for a chance to be featured as a Spotlight Young Pro!

Meet other Featured Young Pros.

YP Spotlight Form – Download and complete this form to be considered for a Young Pros Spotlight feature.


Work for an ARF member company? Access your free ARF benefits below.

Featured Event: Young Pros Share Group – Managing Remotely (Up, Down and Sideways) – June 30, 2020

Featured Content: The First Annual Organization Benchmark Survey Research Company Report

  • Young Pros
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    • Learn About the Council Program
    • ANALYTICS COUNCIL
    • MSI/ARF B2B Exchange
    • CREATIVE COUNCIL
    • COGNITION COUNCIL
    • CROSS-PLATFORM COUNCIL
    • CULTURAL-EFFECTIVENESS COUNCIL
    • LA MEDIA RESEARCH COUNCIL
    • ORGANIZATIONAL COUNCIL
    • PHARMA COUNCIL
    • SHOPPER INSIGHTS COUNCIL
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Young Pros Spotlight Form

  • Download and complete this form to be considered for a Young Pros Spotlight feature.
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