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Young Pros Spotlight

Allie Risbridger
What is your role / current company?: Research Manager at Samba TV
When did you join the ARF Young Pros? 2017

  1. What is your proudest professional accomplishment?

Presenting insights at a conference within 4 months of starting my first job in research.

  1. What is your biggest professional challenge?

Pivoting from a career in traditional sales research for book publishing to ad tech research.

  1. How has being an ARF YP member impacted your career?

For me, being a part of ARF YP is an exercise in anthropology.  The sessions help to round out a picture of the research ecosystem so that I can better understand what’s happening in the industry beyond my current role.  I learned of my current company Samba at an ARF event, and was well-informed going into my interviews because of information garnered from ARF sessions and members.  I wouldn’t have been able to make this jump into ad tech without the ARF.

  1. What’s your favorite event that you’ve been to?

The ARF YP Mentoring Lofts for sure! I love the intimate and candid conversations that happen within those walls. The mentoring lofts provide a unique opportunity to openly discuss challenges with successful research professionals from top companies at all levels. I treasure the guidance and support I’ve received from mentors during and following those events.

  1. When researching a topic you know nothing about, how do you get started?

Read up online/listen to podcasts, and see if I can find experts within my network to learn from.

  1. What’s an example of a company/brand that you think is doing a great job?

Nordstrom! For me, it comes down to (1) a seamless online shopping experience, (2) curation/brand selection, and (3) customer service/returns policy.

  1. What is your favorite restaurant in your city?

Lilia in Williamsburg

  1. What is your favorite show/program?

Scrubs is the GOAT, but recently I can’t get enough true crime – current favorite is The Act on Hulu.

  1. What’s your dream job? (If money was no object, what would you do?)

Island bartender

THE ARF YOUNG PROS WANTS TO KNOW ABOUT YOU!
Share a bit about yourself and your work for a chance to be featured as a Spotlight Young Pro!

YP Spotlight Form – Fill out this form to be considered for a Young Pros Spotlight feature.


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    • LA MEDIA RESEARCH COUNCIL
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  • Fill out this form to be considered for a Young Pros Spotlight feature.
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practice of advertising and marketing

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