Young Pros Spotlight
Alessandra Tiseo
What is your role / current company?
Associate Ad Measurement Lead, Roku
If you could give one piece of advice to other Young Pros, what would it be?
It’s okay not to feel confident all the time. We’re often taught that confidence is key, and while it can be important, it’s equally about giving yourself grace and time to grow. Embrace the moments of uncertainty as part of the process, and remember that growth comes from persistence, self-compassion, and learning along the way. Confidence will follow as you continue to evolve.
Do you have a favorite campaign or activation? What made it stand out to you?
The 2014 Budweiser “Puppy Love” Super Bowl ad was one of those commercials that just stuck with me. It was heartwarming and emotional, bringing together the classic Clydesdales and an adorable puppy in a way that felt nostalgic and sweet. The clever play on “Best Buds” tied it all back to Budweiser’s brand, making it both memorable and meaningful.
What’s an example of a company/ brand that you think is doing a great job?
Founded in 2019, SKIMS is a brand that excels in both branding and product innovation. Through the efforts of Kim Kardashian and Jenner Communications, SKIMS has built meaningful partnerships, including its official collaboration with the NBA, WNBA, and USA Basketball, while championing skin tone and size inclusivity to offer diverse and accessible options to its consumers.
What’s your dream job? (If money was no object, what would you do?)
My dream job would be to run and operate a sanctuary for feral and domestic cats in need, New York Kitty. The sanctuary would offer rescue, rehabilitation, and adoption services, as well as humane programs like Trap-Neuter-Return and community education on cat welfare. New York Kitty would be a safe, compassionate space where cats can thrive and find hope.
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