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ARF Young Pros Social Strategist Team

 
Young Pros Social Strategists manage Young Pros social media and content marketing. YPSS generate content and oversee the Young Pros social handles on all platforms (Instagram, LinkedIn, Facebook, Twitter, Slack) by producing content that will help Young Professionals advance through educating, motivating and mentoring their peers. YPSS aims to increase awareness of Young Pros events and opportunities and cultivate a platform for Young Pros to engage with each other and advance their careers.
 


John Baro

John Baro

Manager, Market Research & Insights, Spectrum Reach

John Baro is a Manager of the Market Research & Insights team at Spectrum Reach, the ad-sales arm of Charter Communications. In his role, he is responsible for leading enterprise research efforts on the behalf of the sales organization while supporting marketing initiatives that position the company as an industry authority and thought-leader in media ad-sales. Prior to his current role, he worked at iHeartMedia supporting their network radio and syndicated programming ad-sales. He is an alumni of North Carolina State University, where he received a B.S. in Materials Science & Engineering. Although born and raised in North Carolina, he has lived in New York City since 2015 and is proud to call it his home. He enjoys cooking, reading, playing guitar, spending time with family and friends, and exploring the city with his wife and rescue pup, Enzo.


Gayanalo

John Gayanalo

Product Manager, ListenFirst

John is a Product Manager at ListenFirst, a social analytics firm that works with top media and entertainment companies. He has a background in Client Success working with domestic and international television and movie studios. He currently works on developing new tools to provide users with the best in class social analytics. His previous experience as a user remains at the forefront of the products he helps develop, and he earned his B.A. from Fordham University studying Communications and Media Studies.


Nguyen

Tessa Nguyen

Villanova University

Tessa Nguyen is a senior at Villanova University. She will be working for Dell as a Product Marketing Analyst after graduation. Tessa is excited to connect with like-minded individuals within the ARF Young Pros community.



Battle

Kimberly Sbordone

Senior Research Analyst, Ipsos

I’m a Fairfield University Alumni with a Bachelor’s Degree in Marketing, a concentration in Digital and Social Media, a minor in Management, and a Master’s Degree in Marketing Analytics and Strategy. Currently, I’m a Senior Research Analyst at Ipsos on their Creative Excellence service line. As a young professional, I aim to broaden my knowledge in the advertising/marketing/research world while connecting with others to discuss societal market trends.


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To further, through research, the scientific
practice of advertising and marketing

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