Young Pros Spotlight

Hannah Fitton, Age 25
Account Manager, Ipsos
Joined ARF Young Pros in 2016.

What is your biggest professional challenge?
Balancing my current responsibilities with keeping an eye out for opportunities to grow my knowledge base and career. Being a part of the ARF helps with this as I can stay connected with other Young Pros and hear about broader research industry topics at events.

What’s your favorite event that you’ve been to?
Last summer, the Chicago Young Pros held a #SummertimeChi Data & Analytics event with the local tourism board, Choose Chicago, and The Chicago Data Guy. It was fascinating to hear about how various data sources are utilized to create effective advertising campaigns promoting Chicago or to understand how Chicago’s neighborhoods demographics are constantly changing.

What is your favorite restaurant in the city?
MingHin in Chinatown for dim sum! Take the Red Line train to Chinatown in the morning, and don’t be intimidated by the wait for a table. Order as much dim sum as possible – my favorite is the stuffed sticky rice in lotus leaf – and then enjoy the water taxi ride from Ping Tom Memorial Park to Michigan Avenue.

What’s your dream job? (If money was no object, what would you do?)
My academic background is in anthropology and archaeology. I’d love to travel the world as a field archaeologist working at different off-the-grid sites. Actually there are a lot of similarities in archaeology and market research – in both, you dig through data to find a story!

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