The competition has a venture group.
You have the ARF Innovators A-List.
We all get it. The world is changing. We need to change to survive.
Future success requires the ability to adapt, experiment, and become more risk inclined.
Intellectually, the need to change is clear. In fact, it’s beyond change. We need to innovate.
Innovation is hard. It’s easier said than done. Innovation can be scary. Moreover, it’s increasingly harder to sell – and implement – a change strategy to a corporate boardroom.
The ARF Innovator’s A-List is your mechanism to growth and innovation:
- 32 companies selected from an application pool of 85
- Scalable, disruptive solutions for marketing and advertising
- Focus on measurement, attribution and user experience industries
They are ready to partner with you and help evolve your business.
#paid
#Paid is the world’s leading influencer marketing platform for authentic brand collaborations.
Beeswax
Beeswax delivers transparency and control to the world’s most advanced programmatic advertisers, enabling them to harness the power of their own data and intelligence through the Bidder-as-a-Service platform.
Crealytics
Crealytics optimization platform Camato helps online retailers improve their Google product advertising performance.
MiNODES
MiNODES bridges the gap between the offline and online worlds and provides consumer insights by integrating a comprehensive set of technologies. Offline consumer data are collected with Wi-Fi and Bluetooth technology measuring KPIs like visitor conversion, dwell time, and loyalty, giving retailers critical insights about consumers’ in-store shopping behavior.
Needls
The first RoboAgency, Needls. is the easiest and fastest way to advertise online. The SaaS platform automatically creates, targets, and optimizes digital ads for Facebook and Instagram by using data science, natural language processing, and machine learning.
Opentopic, Inc.
Sia, by Opentopic, is a fully integrated marketing bot using cognitive technologies by IBM Watson and Opentopic to make your marketing smart. With Sia you can gain real insights, personalize at scale, and predict campaign success.
PageFair
PageFair mitigates the threat of adblocking and enables publishers to restore their business model. PageFair Ads serves advertising in a manner that adblockers are unable to circumvent, and solves the speed, privacy, and UX issues that cause adblocking in the first place.
PebblePost
PebblePost invented Programmatic Direct Mail® to transform real-time online activity into personalized, dynamically rendered direct mail that’s delivered into postal hubs within 12-24 hours, every day. Our patent-pending digital-to-direct mail platform integrates segmentation, campaign management, production, analytics, and optimization.
Peotic
Peotic is capturing the 90% offline retail spend by bringing data together from financial institutions, merchants, and brands, to build a holistic shopper profile to personalize commerce on- or offline.
Wrapify
We pay people to advertise on their cars. Through our technology, we provide brands with the ability to track, measure, and scale advertising campaigns on consumer vehicles nationwide.
Canvs
Canvs is a cross-platform emotion intelligence tool. We leverage our patented technology to accurately measure and interpret emotional reactions to content, whether it be TV or online video, using only commentary from social media.
Cortex
Cortex is a SaaS platform that helps brands and agencies make better creative decisions. Using A.I. and machine learning, the entire content lifecycle is automated and improved.
Cubeyou Inc.
Cubeyou is a customer insights software that provides access to the first study of the American consumer powered completely by social data.
Deep Root Analytics
Deep Root is a media analytics firm. We offer a data management platform (DMP) that leverages the highest quality media consumption data to surface unique, actionable insights to marketers.
LINKETT
Millennials are avoiding ads at an alarming rate (via Netflix, adblockers, etc.), as well as moving to urban areas. As a result, digital out-of-home advertising marketing is expected to grow from $9 billion-$20 billion in the next four years as advertisers are under severe pressure to reach this demographic.
MavenMagnet
Magnet has reinvented full-service research by delivering in-depth analysis and discovery in a quarter of the time and at less than half the cost of traditional research.
NewsWhip
NewsWhip tracks the engagement on every piece of content published since January 2014, against all of the major social networks. Our patented technology gives you both a real-time and historical view of what drives engagement with every audience, in every niche and region.
Realeyes
Emotions drive behavior. Using webcams and the latest computer vision and machine-learning technologies, we measure how people feel as they watch video content online.
Splash
25 years ago we saw a massive shift from brand marketing to digital, due to the trackability of the digital world. Marketing became a science. Finally, with the graying of the online/offline world, in-person marketing (events, client dinners, user conferences, festivals, recruiting) is now as trackable as your digital spends.
SuperData Research
SuperData is the world’s leading provider of data and insights on games and playable media, helping stakeholders strategize based on dynamic and comprehensive data covering this complex market.
Tru Optik
Tru Optik has built the only audience measurement, data activation, and marketing attribution platform that works across the entire over-the-top (OTT) TV ecosystem, including Connected TV.
TVision Insights
TVision Insights uses privacy-safe motion capture technology to passively “watch people watch TV” in their natural viewing environment (i.e., the living room sofa), capturing data and insights on precisely who is paying attention when to TV and OTT advertising and programming.
Vantage
Vantage is a powerful analytics and advertising platform for e-commerce retailers and brands. The Vantage platform automatically analyzes e-commerce data, generates insight, and builds sophisticated ad campaigns that test hundreds of versions of ads to zero in on the most effective creative and copy.
weseethrough
Traditional research fails to capture the gap between what people say they do and actually DO, and understanding this gap is critical to help companies truly understand the consumers they serve. While traditional methodologies rely on memory, leading to large error gaps, especially in the consumer packaged goods categories, at weseethrough we provide a first person view of people’s lives and are able to sift through hundreds of hours of video footage.
GetWizer
Wizer is a consumer insight SaaS platform that harnesses
A.I. and machine learning to enable data- driven decision making in enterprise marketing units.
Xinsight
Xinsight has the Gazelab® system and a single-source panel covering 200,000 families.
Alpha
Alpha enables Fortune 500 product teams to effortlessly test and learn what users want so that they’re investing in the right products, features, and experiences.
Babator
We keep viewers watching—Babator delivers an open solution of artificial intelligence (AI) for online video personalization.
Betterific
Betterific is an on-demand ideation and concept refinement platform and community. We help brands co-create products and marketing campaigns by connecting them with our community of 20,000 ideators for ideation and concept refinement.
ResponsiveAds, Inc.
People love free online media—yet they love to hate online advertising. ResponsiveAds’ (Sprint–Techstars ’16) mission is to enable any designer to create digital marketing content without it feeling like ads.
Snaps
For the first time, the top four messaging apps have surpassed traditional social networks. Mobile messaging is the next evolution of social media, adding a personalized layer to all customer touchpoints. Enter Snaps, the first platform for brands in mobile messaging.
Yieldmo
Yieldmo is a mobile advertising provider that develops uniquely mobile ad formats that offer a better user experience for consumers, higher mobile ad performance for advertisers, and superior mobile monetization for publishers.