December 1, 2021
Wednesday
1:00 – 2:00pm ET
Demystifying Converged TV Measurement: The Four Building Blocks
Introduction
An overview of the Four Building Blocks of Converged TV Measurement
Jane Clarke, CEO and Managing Director, CIMM
Landscape of Providers and Assembling the Building Blocks
Who are the companies in each building block and those working to assemble all of the building blocks? A summary of the plan for CIMM’s Guide to Converged TV Measurement Providers
Alan Wolk, Co-Founder and Lead Analyst, TVREV
Jon Watts, Executive Director, Project X Institute
Discussion and Q&A
Your questions about the four building blocks
Jane Clarke, Alan Wolk and Jon Watts