Watson Advertising Customer Engagement with IBM Watson

Summary

Monica Fogg stated that IBM Watson Ads believes that AI has to satisfy four features. It must be able to:

• Understand the world the way in which humans understand the world, i.e., be able to deal with unstructured data, not have to rely on specific inputs such as those in a spreadsheet
• Reason, in other words make logical sense out of what it understands
• Learn from experiences and improve over time
• Interact, which meant to be able to communicate with humans by producing words, voice, and/or images that resonate